![]() Key ingredients: Plant-derived squalane and glycerin, wild rose berry, plankton, and amino acid-coated pigments. ![]() So what does a foundation from a no-makeup makeup line look and feel like? Read on for my honest thoughts. The formula is based on the properties of the beloved concealer, meaning it’s intended to be flexible and move with your face, without creasing, cracking, or caking. On Tuesday, Glossier launches the Stretch Fluid Foundation, a light-to-medium coverage foundation with a “natural-to-you” finish, per the brand. ![]() But it has taken until now for Glossier to come out with a real, capital “F” foundation. In 2016, the Stretch Balm Concealer was born to address those blemishes, miscellaneous spots, and dark circles that a liquid-y tint couldn’t cover. The idea was makeup that improved and showed off your skin, rather than hiding it away under layers of product.Īs the brand grew, it expanded into more color-focused products, still in keeping with their natural look philosophy while acknowledging that (try as we might) everyone has not-so-perfect skin days that we’re not all ready to embrace with open arms and sheer coverage. It was a beauty and makeup brand that contained almost no actual “makeup” at its conception, launching instead with a face mist, priming moisturizer, clear lip balm, and a light skin tint in a very limited shade range. When Glossier originally launched in 2014 with its “skin first, makeup second” philosophy, it was revolutionary.
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